The Reasons Hearts' Landmark Championship Challenge Shouldn't Come as a Surprise.

JAMBOS BLAZING

Maybe the only unexpected aspect of Hearts' triumph over Celtic in the Scottish top flight was just how taken aback people seemed when reports of the outcome and its impact for the summit of the standings emerged. Although this convincing victory at Tynecastle, which puts the Jambos top of the league and eight points ahead of Celtic, was earth-shattering in scale, no one who has been tracking the progress of either team this campaign will have been even remotely astonished by the result.

Over the last four decades, the Glasgow duopoly of Celtic and Rangers have divided the Scottish football between them, turning fitba to something of a punchline in the process. Several matches into the current season it has become clear that Hearts – who number celebrated snooker player, Olympic champion and renowned actor among their famous supporters – might just be ready to strike while the Old Firm influence is freezing cold.

CELTIC'S DECLINE

While a lot of the attention in the Scottish game has been on the disastrous season being suffered by Rangers, the complete turmoil of the circumstances at Ibrox has meant that Celtic's comparatively less severe decay has been able to fester below the radar. The reigning champions have so far lost a considerable number from nine fixtures this term under their manager. The Celtic manager has acquired the thousand-yard stare of a individual who constantly consulting his Google calendar to find out how many time are remaining until his contract ends, and awoke this morning to discover the answer is over two hundred.

"No one has put in more effort in all my time at the club," he told reporters following the loss, after they had doubted his appetite for any kind of a title fight. "So the motivation is present to try and reverse the standards that we're at. Everything is under control, there is plenty of time."

EDINBURGH DISRUPTOR

Considering the dreadful beginning to the campaign being experienced by the other Glasgow side, Rodgers and his men could typically be anticipated to get away with their own failure to start strongly, but this year an Edinburgh disruptor has entered the mix. Despite being obliged to operate with a war-chest that is not just a small portion of their rivals' as a minuscule amount in comparison, the Tynecastle outfit have introduced the money and expertise of a renowned businessman to the SPL equation. In addition to putting in ten million pounds during the summer, the Brighton owner has provided Hearts sole use of his highly confidential data-driven Jamestown Analytics player identification system.

In Oisin McEntee, a Greek talent and a Brazilian prospect it has enabled them to unearth unpolished gems from an English lower-league side, the Slovakian top flight and the Norwegian second tier, among other lesser-known leagues, for the combined cost of a modest car. Seen at Tynecastle on Sunday wearing a Hearts scarf, the notoriously astute professional gambler could be observed celebrating each goal with the gusto of a person who had almost certainly realized the oddsmakers had greatly underestimated his team's prospects of beating the struggling title holders, and filled his boots accordingly.

MANAGER'S RESPONSE

"I don't think it's a statement win," said bearded team manager the head coach after his team's most recent success, their eighth win in nine league matches. "Perhaps it is for others on the outside looking in. It might change perceptions. It may confirm views that there's a fine line. But let's not kid ourselves, we're really pleased with what the lads have provided us. In terms of skill, we appear in a good place, and certainly in fitness we look in a excellent shape, so we hope it persists. Of course, this is not a situation that this club is used to being in." Correct, the manager, it is not. But the glorious, analytics-backed truth is that for the initial occasion in ages, the Scottish game might actually have a title race that a team other than the traditional powers can win.

Jeff Rasmussen
Jeff Rasmussen

Evelyn Vance is a seasoned business strategist with over 15 years of experience in UK market analysis and corporate innovation.